5 reasons why custom-built websites are much better than standard templates

23 november 2021 | by Martijn Visser

Custom-built websites drive more revenue!

Did you know that the number of websites has now reached more than 1 billion? The expectation is that this number will only continue to grow faster.

Of course, this should make you think about starting your own website, but it also means there is enormous competition. And that you need to stay sharp and make the right choices for your website. Did you know that custom-built websites always generate more revenue than websites built with a theme? In this blog, we’ll explain how that works.

Why invest in a custom-built website?

If your organization wants to have a strong online presence, you simply need to invest in a custom-built website. It’s also important that you master the basics of SEO and learn how to improve your website’s visibility on Google and social media.

In this article, I’d like to walk you through the considerations that make a custom-built website better than using standard templates or so-called website builders. 

1. It strengthens your brand

If you use a standard template, always remember that many other websites will look just like yours. It’s important that your website conveys your image and brand. That’s why only a unique, custom-designed website can ensure the right brand representation. 

2. Few limitations

A standard template is essentially a one-size-fits-all solution for countless purposes. The problem is that they have limited functionality. Pre-made websites, for example, cannot support an online store, calendar, or custom forms. 

Often, these templates also lack the scalability that custom-built websites offer. A custom-built website is always created according to the latest technological insights. Otherwise, you can choose exactly what you want, and it can happen. 

3. Compatibility with all browsers

A custom-built and well-programmed website ensures that your design remains consistent across all modern browsers.

Many people don’t realize this, but your website’s compatibility across different platforms can make or break its success.

Don’t forget that Google holds about 90% of the total search engine market, and most people today use Google Chrome. Many template builders only optimize for this, forgetting other browsers and search engines. 

4. Guaranteed search engine friendliness

Professional web designers ensure that the websites they create are properly optimized. They make sure the CSS and HTML code is correct and meets the latest standards. This gives you a website that gives you a great advantage in SEO, or the search engine score like Google.

Standard templates do not offer this. They are designed to be as customizable as possible. And unfortunately, if you’re not skilled in SEO, you’ll be far behind when it comes to optimizing your website. 

5. Always tailored to your target audience

If your target audience needs specific features on your site, a good web designer can arrange this. Don’t forget that you need to ensure your website aligns as closely as possible with your customers’ needs.Ask yourself a few questions to make sure you get the most out of your custom-built website.

Web templates, on the other hand, are very generic. They often lack important features or applications that your target audience expects to see in a website. This makes it harder for you to get the most out of your website.

Want a custom-built website too?

Ultimately, you want your website to work in your favor. The best way to do this is to create a stunning custom design with well-developed code. Want this too? Contact us today for a no-obligation consultation and we’ll help you get started. 

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