How do we ensure continuous growth and improvement with our shop?
Zonweringstunter.nl has grown from a pioneer in 2004 into the market leader in affordable online indoor and outdoor sun shading and roller shutters. By sourcing directly from the factory, they can deliver custom-made top-quality products at the lowest possible prices. The efficient workflow enabled by the webshop helps maintain and expand their position as market leader.
Developments in SEO, marketing, usability, and web standards are moving fast.
It is a continuous challenge to further develop the website, adapt it to the target audience, and optimize it according to the latest techniques and insights.
Custom webshop on a framework
Zonweringstunter.nl is built as a custom webshop on the Exolog framework. This gives Zonweringstunter.nl a flexible platform that not only grows with their needs but always stays ahead in terms of technical developments.
Managing a large webshop is surprisingly easy for Zonweringstunter.nl. This is because Exolog handles all front-end management. This means making edits directly on the page, fully within the look-and-feel of that page.
Product, category, and product option management also happens on the front end. This saves Zonweringstunter.nl valuable time and allows them to handle extreme peaks during warm weather with ease.
Optimal structure and conversion
When setting up the custom webshop, careful consideration was given to the website structure. The design maximizes ease of use and conversion. Over the past year, new features have been continuously added.
Shopping cart reminders: higher conversion!
For example, there is a feature where customers receive an email reminder if they have added items to their cart but haven’t completed the purchase. Depending on whether they proceed to checkout, they receive up to three reminders.
This solution for 'abandoned carts' has significantly increased conversion from drop-offs!
Complex products, easily managed
Complex products, such as customizable arm screens, roller shutters, or awnings, present their own challenges. Depending on length, color, or drop, different options and prices apply.
On the back end, everything is organized into clear formats, ensuring it is not only watertight for the customer but also easy to manage for Zonweringstunter.nl.
Quote system in-store based on the webshop
In Zonweringstunter.nl’s stores, the website is also used. Customers can easily receive a paper quote configuration to take home. This way, Zonweringstunter.nl uses a derivative of the website as an offline quote system for its customers.
Ideal solution for backorders
Another handy feature is the 'Keep me updated' option, which sends a notification as soon as a favorite item is back in stock. This alternative to backorder is an ideal way to keep customers engaged during busy periods.
Optimized checkout
Zonweringstunter.nl’s checkout has been optimized over the years from a multi-step process to a one-step checkout.
The checkout accommodates various scenarios, such as in-store pickup, delivery with installation, or standard home delivery by post.
Both Dutch and Belgian customers can pay using their preferred payment method via the Omnikassa payment provider.
Implementation of Thuiswinkel Waarborg
As Zonweringstunter.nl places great importance on reliability, transparency, and security, they have chosen to meet the standards of the Thuiswinkel Waarborg quality mark. This means the website has been thoroughly reviewed and adjusted to meet their strict requirements. Additionally, continuous checks, controls, and upgrades are carried out to meet the security standards of Thuiswinkel Waarborg.
Search engine optimization well managed!
In terms of SEO, the Zonweringstunter.nl website stays fully up to date. This is handled by the SEO specialists at Webkracht. This means not only must the technical aspects always be correct and up to date, but all website content must also be continuously updated. A subscription agreement outlines Webkracht’s responsibilities in this regard.
Many blogs, articles, and categories rank well for desired terms. Additionally, a large number of rich snippets have been implemented in Google, as shown in the example below.
