How do we ensure continuous growth and improvement with our shop?
Zonweringstunter.nl has grown from a pioneer in 2004 to the market leader in cheap online indoor and outdoor blinds and shutters. Because they deliver directly from the factory, they can provide top-quality custom-made products at the lowest possible prices. The efficient workflow that the company has with the help of its webshop helps to maintain and build on their position as market leader.
Developments are rapid in SEO, marketing, usability and web standards.
It is a continuous challenge to keep developing the website, adapting it to the target group and optimising it according to the latest techniques and insights.
Customised webshop on a framework
Zonweringstunter.nl was built as a custom-made webshop on the Exolog framework. This gives Zonweringstunter.nl a flexible platform, which not only grows along with the needs, but is always ahead of technical developments.
Managing a large webshop is surprisingly easy for Zonweringstunter.nl. This is because in Exolog, all management takes place at the front end. That means making edits on the page itself, completely in the look and feel of that page.
The management of products, categories and product options is also done at the frontend. This saves Zonweringstunter.nl valuable time and enables it to handle extreme peaks caused by warm weather.
Optimal structure and conversion
When setting up the custom-made webshop, careful thought was given to the website structure. When designing, maximum consideration was given to ease of use and conversion. New features have been added continuously over the past year.
Shopping basket reminders: higher conversion!
For example, there is a feature where you, as a customer, are emailed a reminder if you have put items in your basket but have not yet purchased them. Depending on whether you checkout afterwards, you will be emailed three reminders.
Thanks to this solution for 'abandoned carts', conversion from 'quitters' has increased significantly!
Complex products, easily managed
Complex products, such as custom-made awnings, roller shutters or awnings, are a challenge in themselves. Depending on the length, colour or projection, you can get different options and also prices.
On the back end, we have managed to put everything into clear formats, so that it is not only watertight for the customer, but also easy to manage for Zonweringstunter.nl.
In-store quotation system based on the webshop
In the shops of Zonweringstunter.nl, the website is also used. In the shop, a customer can easily take home a configuration on paper as a quotation. With this, Zonweringstunter.nl uses a derived version of the website as an offline quotation system for its customers.
Ideal solution for back orders
A handy feature is also the 'Keep me informed' option, to get instant notification when their favourite item is available again. This alternative to backorder is an ideal way to still retain customers during busy times.
Zonweringstunter.nl's checkout has been optimised from a multi-step checkout to a one-step checkout in recent years.
The checkout takes into account various scenarios, such as in-store collection, delivery at the same time as assembly or simply home delivery by post.
Both Dutch and Belgian customers can pay via their payment option of choice, via payment provider Omnikassa.
Implementation of Thuiswinkel Guarantee
Because Zonweringstunter.nl sets great store by reliability, transparency and safety, it was decided to comply with the Thuiswinkel Waarborg quality mark. This means that the website has been completely checked and adapted according to their strict requirements. In addition, checks, controls and upgrades take place continuously to meet Thuiswinkel Waarborg's security requirements.
Search engine optimisation well organised!
When it comes to SEO, the Zonweringstunter.nl website stays completely up to date. The SEO specialists of Webkracht are responsible for this. This means that not only the technology must always be good and up-to-date, but also that all content on the website must be constantly updated. A subscription plan regulates how Webkracht is responsible for this.
Many blogs, articles and categories score well on the desired terms. In addition, a large number of summaries have been achieved in Google, as you can see in the example below.