If you have a business, it is important to make sure you are well found by people in your area. Local SEO is an effective way to achieve this, as it focuses on optimising your online presence for local keywords and search terms.
Here are 8 ways to use local SEO for your business:
1. Google My Business page
Make use of your Google My Company page: Google My Business is a free tool you can use to showcase your business on Google Maps and in local search results. Make sure you have verified your business and entered all relevant information, such as your address, phone number and opening hours.
2. Local keywords
Add local keywords to your website: Find out what keywords people use to find businesses like yours and make sure these keywords appear on your website. You can do this in the meta tags, in page titles and in the content itself.
Provide positive reviews: People tend to trust businesses with positive reviews. Make sure you ask satisfied customers to leave a review on your Google My Business page or on other review sites such as Trustpilot, Yelp or Trustoo.
4. Structured data
Make use of structured data. Structured is a way of letting search engines know what is on your website.
5. Local links
Make use of local links: Links to other websites are an important part of SEO. Make sure you have links to local websites, such as the chamber of commerce website or a local newspaper. This can help show that you are a local business and make your website rank better in local search results.
6. Smart socials
Use local social media: Use social media to expose your business to people in your area. This can be done, for example, by using hashtags relevant to your local target audience or by sharing local news and event updates.
7. Local content
Add local content to your website: Make sure your website is relevant to people in your area by adding local content. This could be in the form of local news updates, information on local events or even local recipes.
8. Local ads
Use local ads: If you want your business to be found well by people in your area, it is sometimes useful to use local ads. This can be done, for example, through Google Ads or through social media ads targeting people in a specific region.
All these tips can help improve your local SEO and ensure that your business is found well by people in your area. Just keep in mind that optimising your local SEO takes time and effort, so be patient and keep working on improving your online presence.